YouTube, the world’s biggest video platform, has over a billion users who watch a billion hours of video daily. That’s why video has become the top form of media in content strategy. If you want to succeed with video marketing, here are seven secrets to remember.
A Good Video Depends On A Good Story
The most important part of video marketing is storytelling. People love stories. Videos are the best way to tell them because our brains process images faster than words. There are many different types of videos, but the key to success is to incorporate storytelling.
Get Your Logistics In Place Before Attempting Anything Creative
Video marketing is a fun and creative way to promote your business, but you need a plan to get results. Begin by setting goals for your video marketing, like increasing website traffic or acquiring a few new customers.
Recognize Your Audience And Address Them
You may think you know your customers, but it’s important to understand your video audience too. Consider why viewers watch your videos and tailor your content to their interests and needs.
Engage Your Audience And Issue A Strong Call To Action
Videos need to grab the viewer’s attention right away. The first few seconds of a video are crucial in keeping the viewer interested. While some videos retain almost all viewers until the end, the average video only keeps 37% of viewers from start to finish.
Remember, Everything Is Now Mobile
More and more people are watching videos on their smartphones, with a 1.5 times higher likelihood than computers. 92% of mobile video viewers indeed share videos with their friends.
Cisco’s annual report on video predicts that over 70% of the world’s population will connect to the internet via mobile by 2023. To take advantage of this trend, use vertical video formats and live video stories popularized by social media platforms surely like Instagram, Snapchat, and Facebook.
Always Optimize To Drive More Traffic
Google has started adding short auto-playing previews to video search results on Android devices. This shows how video is becoming more important for SEO. To keep up, it’s important to optimize your videos.
Recycle And Use Your Video Footage
Video marketing has become essential for businesses to reach and engage with their target audience. Following the seven secrets of successful video marketing, you can create videos that tell your story, engage your clients or customers, and ultimately grow your business.
Additionally, a clear Call to Action (CTA) can encourage viewers to act and increase conversions. Video marketing is a dynamic and ever-evolving field that requires creativity, strategy, and a willingness to adapt to new trends and technologies.