Today’s blog is about CPI (Cost Per Install). After reading the blog, you will have a comprehensive understanding of CPI. For that, let’s start with the most common question: What…

CPA (cost per acquisition) is a vital marketing metric for digital marketing.CPA is a financial metric that is preferred by most because it is directly linked to the revenue you…

Cost per mile, also known as cost per thousand (CPM). Cost Per Mille is the price the advertiser has to pay for one thousand views of an advertisement on a…

Today's world is digitally driven, and enterprises of all sizes have been looking for ways to boost their internet visibility and connect with their targeted customers.Google Ads has been a…

CPC is an online advertising model where advertisers pay publishers based on the number of ad clicks.CPC is the amount you pay for every click on pay-per-click (PPC) ads. This…

For advertisers and publishers looking to launch online advertising campaigns, knowing the terms used in digital marketing could be a complex undertaking. Once a publisher knows the different performance-based pricing…