7 Secrets Of Super-Successful Video Marketing

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Video marketing is indeed a powerful and effective way to promote your business, and the statistics prove it. Almost all marketing professionals surveyed invest money in video marketing, and the majority of them see a good return on investment.

YouTube, the world’s biggest video platform, has over a billion users who watch a billion hours of video daily. That’s why video has become the top form of media in content strategy. If you want to succeed with video marketing, here are seven secrets to remember.

A Good Video Depends On A Good Story

The most important part of video marketing is storytelling. People love stories. Videos are the best way to tell them because our brains process images faster than words. There are many different types of videos, but the key to success is to incorporate storytelling.

Videos explaining products or processes can tell a story that engages viewers and makes them care about your brand. So, if you want to go from average to super successful video marketing, include storytelling in all your videos.

Get Your Logistics In Place Before Attempting Anything Creative

Video marketing is a fun and creative way to promote your business, but you need a plan to get results. Begin by setting goals for your video marketing, like increasing website traffic or acquiring a few new customers.

Establishing a budget for your campaign and deciding where you will host and share your videos is also important. Define your unique selling points to make sure your videos stand out from the competition. Setting these foundations will help you get the most value from the time and effort you put into your video marketing.

Recognize Your Audience And Address Them

You may think you know your customers, but it’s important to understand your video audience too. Consider why viewers watch your videos and tailor your content to their interests and needs.

Do they want to be educated or entertained? Where will you be sharing your videos?

If it’s on social media like Twitter or Facebook, keep the video short and focused. Use closed captioning if it’s on LinkedIn since many viewers watch videos without sound. By understanding your video audience’s language and viewing habits, you can create videos that connect and achieve results for your business.

Engage Your Audience And Issue A Strong Call To Action

Videos need to grab the viewer’s attention right away. The first few seconds of a video are crucial in keeping the viewer interested. While some videos retain almost all viewers until the end, the average video only keeps 37% of viewers from start to finish.

Use creative tactics like a blurred image or bold graphic to hook viewers in. You can also intrigue the audience with a surprising fact or tricky question. To ensure your message is noticed, share it early and often, even within the video’s thumbnail image. Using these strategies, you can create engaging videos that keep viewers watching and drive results for your business.

To make the most of your video marketing, including a Call to Action (CTA) is important. A CTA button at the end of a video can help measure its success, but you can also get creative with your CTAs by adjusting factors like color, copy, and placement.

This is an easy and measurable way to increase conversions. By including a clear CTA in your videos, you can encourage viewers to take action and drive results for your business.

Remember, Everything Is Now Mobile

More and more people are watching videos on their smartphones, with a 1.5 times higher likelihood than computers. 92% of mobile video viewers indeed share videos with their friends.

Cisco’s annual report on video predicts that over 70% of the world’s population will connect to the internet via mobile by 2023. To take advantage of this trend, use vertical video formats and live video stories popularized by social media platforms surely like Instagram, Snapchat, and Facebook.

By adapting to mobile-friendly video formats, you can reach a wider audience and engage with viewers on the devices they use most.

Always Optimize To Drive More Traffic

Google has started adding short auto-playing previews to video search results on Android devices. This shows how video is becoming more important for SEO. To keep up, it’s important to optimize your videos.

First, consider your goals when choosing a hosting platform. Then, to further boost optimization, add a video transcript and create an engaging thumbnail image. Videos with custom thumbnails often get more clicks.

Also, pay attention to the keywords in your video headlines and descriptions. By optimizing your videos, you can drive more traffic indeed to your website and improve your search engine ranking.

Read this article to understand the optimal war of Keywords in search engine optimization for your videos.

Recycle And Use Your Video Footage

Creating evergreen video content that can be repurposed is a good idea. This means you can reuse the content when it becomes relevant again due to current events or new products. When creating your videos, you should also consider other ways to recycle them.

For example, if you’ve made a long video for YouTube, you can share short clips on social media like Twitter or Facebook. You can also repurpose the video script to create an informative blog post. By recycling your video content differently, you can reach a wider audience and get more value from your videos.

You can also share high-resolution screenshots on Instagram to drive traffic back to your video. There’s no such thing as duplicate content. You can refurbish and republish content over time to deliver more traffic.

>>Read More:
The Art of Video Production: Create Engaging Content

Here is a Step-by-Step Video Production Guide From Idea To Creation, which will help you to understand how to produce video and what is the impact on the market.

Final Words!

Video marketing has become essential for businesses to reach and engage with their target audience. Following the seven secrets of successful video marketing, you can create videos that tell your story, engage your clients or customers, and ultimately grow your business.

Knowing indeed your audience and tailoring your content to their interests and needs is important. It would help if you also hooked viewers in at the beginning of your video with creative tactics like a blurred image or bold graphic.

Additionally, a clear Call to Action (CTA) can encourage viewers to act and increase conversions. Video marketing is a dynamic and ever-evolving field that requires creativity, strategy, and a willingness to adapt to new trends and technologies.

Mahnoor Murtaza

Mahnoor Murtaza is the Head of the Content Writing department at DE Media Solution. She’s been involved in content writing since 2022 and specializes in English literature & linguistics. She has worked with us on several projects to create web content and blogs/articles. A good habit in me that is “Book Reading”