Today’s blog is about CPI (Cost Per Install). After reading the blog, you will have a comprehensive understanding of CPI. For that, let’s start with the most common question: What Is the Cost Per Install (CPI)? CPI is a pricing model that helps you determine how much it costs to...

CPA (cost per acquisition) is a vital marketing metric for digital marketing. CPA is a financial metric that is preferred by most because it is directly linked to the revenue you generate effectively. CPA is a financial metric that is preferred by most because it is directly linked to the...