What is CPI in Google Ads? Cost Per Install For Apps

Today’s blog is about CPI (Cost Per Install). After reading the blog, you will have a comprehensive understanding of CPI. For that, let’s start with the most common question: What Is the Cost Per...

​​​What is Cost Per Acquisition (CPA)? ​

CPA (cost per acquisition) is a vital marketing metric for digital marketing. CPA is a financial metric that is preferred by most because it is directly linked to the revenue you generate effectively...

What is CPM? (Cost Per Mille)

Cost per mile, also known as cost per thousand (CPM). Cost Per Mille is the price the advertiser has to pay for one thousand views of an advertisement on a website. CPM can be used to determine the...

How Can Google Ads Help You Advance Your Business Goals?

Today’s world is digitally driven, and enterprises of all sizes have been looking for ways to boost their internet visibility and connect with their targeted customers. Google Ads has been a...

What is CPC (Cost Per Click)?

CPC is an online advertising model where advertisers pay publishers based on the number of ad clicks. CPC is the amount you pay for every click on pay-per-click (PPC) ads. This is why CPC is a...

101 Guide on Google Ads Metrics: CPM, CPC, CPA, CPI, and CPV

For advertisers and publishers looking to launch online advertising campaigns, knowing the terms used in digital marketing could be a complex undertaking. Once a publisher knows the different...

Top 10 AI Tools to Enhance Productivity in 2023

AI is merely an instrument; we decide how to utilize it. AI tools offer a variety of benefits ranging from automating tasks to enhancing user interaction. As we approach 2023, many exciting AI tools...

Copywriting vs Content Writing: 9 Top Notch Key Differences

Marketing is a broad field there are two interesting ways to write either copywriting or content writing. If you’ve got an instinct for creativity and delight using research and branding in the...